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iMug—the online Macintosh User Group

iMug is where you can seek help and share knowledge with other business, educational, professional and home users. The hub of iMug is our mailing list but we also hold a variety of meetings throughout the year.

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Next iMug Monthly Meeting—
Tuesday 28 June 2016

Time: 6:30pm - 9pm, refreshments from 6:15pm
Venue: The Library at The Dock, 107 Victoria Harbour Promenade, Docklands Vic 3008, Melbourne. The Library is 50 meters from the end of Tram Lines 11 and 48. Street parking is also available. See map and directions. This new facility has a state-of-the-art presentation room with full AV capabilities and a robust internet connection providing NBN speeds.

Visitors welcomed to come!

Customer Experience is the new loyalty

Speaker: James Webber, Consultant with Helslow

James last year provided a detailed description of his management of Bookworld and the growth of this online store and the increasingly important role played by technology. Time has moved on, and James has disposed of this enterprise, and will wrap up this part of his life in the early part of his talk.

He will take us then to his new position of consultant with Henslow. James will explore with us why businesses need to improve their customer experience and how technology is now enabling them to get much better at personalisation and 1:1 marketing.

Consumers now expect businesses to remember them and treat them as an individual not a segment. This has a direct relevance to us as it reflects how we all now expect our association to be with businesses, both online and as bricks and mortor stores.

A talk not to be missed!

More on James…

James is a consultant with Helslow, an independent advisory firm that supports and partners with growing companies, entrepreneurs, managers and investors by bringing together people, strategy and capital.

James has 25 years of experience across both bricks and mortar and e-commerce retail including, international & trans-tasman roles and seven years with a private equity backed retail group, with a track record of successful business turnarounds and profitable growth across multiple retail formats and channels. James is a Director of the National Online Retail Association (NORA).

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